The Consumer, Electronics & Fashion (CEF) Show – 2018, held at the Expo Centre Sharjah, from March 7 to 10, 2018, was the biggest-ever consumer exhibition featuring electronic retailers and world-class fashion brands to be held in Dubai’s neighbouring emirate and a key retail focal point – Sharjah.

The event’s comprehensive English & Arabic visitor promotion campaigns targeted 70,000 visitors, with Rhythm being prominently marketed.